WebAlthough the primary objective of the project is to bring efficiency to ITC’s procurement process, an important byproduct is the empowerment of farmers in areas where e-choupals are established. Pedagogical Objectives: . Start by comparing the state of Indian agriculture before and after implementing this initiative. . Webthat places computers with Internet access in rural farming villages; the e -Choupals serve as both a social gathering place for exchange of information (choupal mean s gathering place in Hindi) and an e-commerce hub. What began as an effort to re …
E-Choupal - Wikipedia
WebThis book is an ethnographic study of the processes of agrarian change in the Malwa region of central India, over the last forty years, beginning with the introduction of soyabean cultivation in the 1970s, known as the yellow revolution, and new information technology based markets in the 2000s, called the choupals. Examining the claims of ... WebJan 4, 2024 · An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and … former buffalo bills coaches
Business Models for E-Commerce CIO
WebAug 1, 2003 · Through the choupal, ITC sources the farmer's produce directly, reducing its procurement and transaction costs. Currently ITC has set up 4300 e-Choupals covering six states and 25,000 villages. By 2010, the e-Choupal network plans to cover over 100,000 villages, representing one sixth of rural India, and create more than 10 million e-farmers. WebInternet access in rural farming villages; the e-Choupals serve as both a social gathering place for exchange of information (choupal means gathering place in Hindi) and an e … Web(coordinators) who assist ITC in setting up new e-choupals. They also handle the physical transportation of the goods and earn a commission on it. 3. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. former buffalo bills coach